A Cellular Phone Carrier Promotes the Flexibility That Its Many

question 94

Multiple Choice

A cellular phone carrier promotes the flexibility that its many calling plans offer customers. A competitor touts the simplicity afforded by its small number of plans. Which of the following statements is supported by research examining the influence of the number of options on decision making?

• A) The number of plans available will have little or no impact on customers' ability to choose an appropriate plan.
• B) Customers will like the fact that a company offers a small number of plans to choose from.
• C) Customers will select a more appropriate plan from the company offering fewer plans.
• D) Customers will select a more appropriate plan from the company offering a greater number of plans.

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Definitions:

Moods

Persistent emotional states that are less specific than emotions and not necessarily linked to a particular stimulus.

Emotions

Complex psychological states that involve three distinct components: a subjective experience, a physiological response, and a behavioral or expressive response.

Affects

Refers to the experience of feeling or emotion.

Attitudes

A mental inclination that is demonstrated by assessing a specific entity with a certain level of preference or antipathy.