A Cellular Phone Carrier Promotes the Flexibility That Its Many

question 94

Multiple Choice

A cellular phone carrier promotes the flexibility that its many calling plans offer customers. A competitor touts the simplicity afforded by its small number of plans. Which of the following statements is supported by research examining the influence of the number of options on decision making?

• A) The number of plans available will have little or no impact on customers' ability to choose an appropriate plan.
• B) Customers will like the fact that a company offers a small number of plans to choose from.
• C) Customers will select a more appropriate plan from the company offering fewer plans.
• D) Customers will select a more appropriate plan from the company offering a greater number of plans.

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Definitions:

Ghrelin Secretions

The release of the "hunger hormone" ghrelin by the stomach, which signals the brain to stimulate appetite and intake of food.

Neophobia

The fear of anything new or unfamiliar.

Basal Metabolic Rate

How quickly the body burns energy to support fundamental processes like breathing and temperature maintenance while in a state of rest.

Energy Expenditure

The amount of energy a person uses to conduct daily activities and bodily functions.