Two Layouts Are Under Consideration for a Product's Magazine Advertisement

question 150

Multiple Choice

Two layouts are under consideration for a product's magazine advertisement. In one layout, the product is shown alone. In an alternative layout, the product appears along with that of competitors. Recalling Brenner et al.'s (1999) magazine subscription study, which of the following remarks might you offer in response to the alternative layout?

• A) Bad idea-it will decrease the perceived value of the product by up to 25%.
• B) Bad idea-it will decrease the perceived value of the product by up to 50%.
• C) Good idea-it will increase the perceived value of the product by up to 25%.
• D) Doesn't matter-it won't have an effect on the perceived value of the product.

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Definitions:

Outgoing Mail Server

The server used by email applications to send out emails to the recipient’s email server.

Email Attachment

A file sent along with an email message, which can be opened or downloaded by the recipient for further access or information.

Web Conferences

Virtual meetings conducted over the internet allowing participants in different locations to see and hear each other, often sharing presentations or documents.

Text Messaging

The act of sending brief, electronic messages between two or more mobile devices or between a mobile device and a computer.