The Confidence of a Witness Reporting His Memory for the Witnessed

question 106

Multiple Choice

The confidence of a witness reporting his memory for the witnessed event is __________.

• A) a very good indicator of the accuracy of his memory
• B) a good indicator of the accuracy of his memory, but should not be trusted because the witness may be lying
• C) a very poor indicator of the accuracy of his memory
• D) hardly ever taken into account by a jury

Recognize methods for testing advertising effectiveness.

Identify different approaches to post-advertising tests and their purposes.

Explain the strategic uses of coupons in marketing.

Distinguish between sales promotion tools and their respective roles in promotional strategies.