Why Is the That's-Not-All Technique Effective

question 62

Multiple Choice

Why is the that's-not-all technique effective?

• A) Most people find it difficult to resist what is perceived to be a bargain.
• B) The buyer considers the "bonus" offer to be a concession and feels the need to reciprocate.
• C) After the buyer has agreed to purchase the first item, the "bonus" offer is perceived as being a gift that would be rude to refuse.
• D) All the answers are correct.

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Definitions:

Socially Significant

Referring to events, behaviors, or practices that have a considerable impact or influence on society.

Hispanic American

An individual in the United States of Hispanic or Latino origin, encompassing people from Spanish-speaking countries in Latin America and Spain.

Data Collection

The process of gathering and measuring information on variables of interest in a systematic fashion, which then enables one to answer relevant questions and evaluate outcomes.

Public Policy

Principles and regulations established by governments to address public issues, guiding the actions and decisions of the administrative branches.