Larraine Always Takes the 8:10 P

question 61

Multiple Choice

Larraine always takes the 8:10 p.m. train when she has to work late because she finds there are typically a sufficient number of waiting passengers to keep her feeling safe. According to Sternberg's triarchic theory, Larraine is demonstrating _____ intelligence.

• A) logical
• B) practical
• C) creative
• D) intrapersonal

Recognize the role of intermediaries in the distribution process.

Understand the process of new buy, straight rebuy, and modified rebuy in B2B purchasing.

Identify the steps involved in the B2B buying process, including RFP creation, proposal analysis, and vendor selection.

Recognize the significance of need recognition as the first step in both B2B and B2C buying processes.

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Definitions:

Operating Profit

Earnings of a business before interest and taxes are deducted.

Rate of Mark-up

A pricing strategy calculation, expressed as a percentage, indicating how much higher a product's selling price is compared to its cost to produce or purchase.

Overhead Expenses

Costs not directly tied to the creation of a product or service but necessary for running a business, such as rent and utilities.

Volume Discount

A price reduction applied to a purchase based on the quantity of items bought, encouraging larger orders.