If Your Psychology Test Included Material That Was Not Assigned

question 137

Multiple Choice

If your psychology test included material that was not assigned or covered in class, you could MOST reasonably argue that the test lacked which of the following?

• A) content validity
• B) internal consistency
• C) predictive validity
• D) test-retest reliability

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Definitions:

Trade Area

The geographic region from which a business draws its customers.

Market Segments

Subsets of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities like needs, characteristics, or behaviors.

Excessive Costs

Costs that exceed the expected or budgeted amount, often leading to financial strain for a business.

Segmentation Variables

Criteria used to divide a market into smaller segments, based on characteristics such as demographics, psychographics, geography, or behavior.