If You Better Remember the Words "Happy" and "Cheerful" from a List

question 121

Multiple Choice

If you better remember the words "happy" and "cheerful" from a list of words because they are characteristics you embody, you are likely experiencing _____.

• A) the encoding specificity principle
• B) the self-reference effect
• C) levels of processing
• D) mood-dependent memory

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Definitions:

Endowment Effect

A psychological phenomenon in which people value an owned object higher than a similar object they do not own.

Resale

The act of selling a previously bought product, typically used, to another buyer.

Status Quo Bias

The tendency for people to prefer things to stay the same by doing nothing or sticking with a decision made previously.

Prospect Theory

A psychological theory that describes how people make decisions based on the potential value of losses and gains rather than the final outcome.