Suppose a Magazine Advertisement Features an Attractive, Well-Liked Actress Who

question 28

Multiple Choice

Suppose a magazine advertisement features an attractive, well-liked actress who endorses a Ford Escort as a stylish car. After seeing the advertisement, Elliott has a positive feeling about Ford Escort because he associates it with the attractive actress. In this example, the effect of the commercial BEST illustrates _____ conditioning, and the Ford Escort is an example of _____.

• A) classical; CS (conditioned stimulus)
• B) classical; UCS (unconditioned stimulus)
• C) operant; CS (conditioned stimulus)
• D) operant; UCS (unconditioned stimulus)

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Definitions:

Dog Treats

Snacks specifically formulated and intended for consumption by dogs, often used as a form of reward or training aid.

700 Pounds

A unit of weight measurement equal to 700 pounds, often used to specify the weight of objects or materials. Its relevancy varies greatly depending on context.

Noncumulative Quantity Discount

A pricing strategy where discounts are based on the quantity of a single purchase order rather than the total volume purchased over time.

Sprayers

Devices or equipment used to distribute liquids in a fine spray, commonly for watering plants, applying pesticides, or painting.