If a Marketing Researcher Is Trying to Determine Whether or Not

question 14

Multiple Choice

If a marketing researcher is trying to determine whether or not individuals living in Boston prefer domestic or imported beer, which technique would MOST likely yield a random sample?

• A) randomly surveying individuals who are drinking beer in Boston bars
• B) randomly surveying individuals who are purchasing beer in Boston liquor stores
• C) mailing surveys to Boston residents over the age of 20 who were randomly selected from voter registration data
• D) mailing surveys to Boston residents over the age of 20 who were randomly selected from birth certificate data

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Definitions:

Positron Emission Tomography

An imaging technique used in medical diagnostics that detects pairs of gamma rays emitted indirectly by a positron-emitting radionuclide.

Electrical Stimulation

The application of electrical impulses to nerves or muscles to evoke a response, often used in medical treatment and research.

Computerised Tomography

A medical imaging technique that uses computer-processed combinations of multiple X-ray measurements taken from different angles to produce cross-sectional images of specific areas of a scanned object, allowing the user to see inside the object without cutting.

Positron Emission Tomography

A nuclear medicine functional imaging technique used to observe metabolic processes in the body as an aid to the diagnosis of disease.