Atypical Scores Are MOST Likely to Distort _____

question 87

Multiple Choice

Atypical scores are MOST likely to distort _____.

• A) the mean
• B) the median
• C) the mode
• D) both the median and mode

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Definitions:

GRPs

Gross Rating Points, a measure used in advertising to indicate the size of an ad campaign's audience across various media platforms.

CPM

An advertising metric that stands for "Cost Per Thousand" impressions, indicating the price of 1,000 advertisement views on a webpage.

Reach

The total number of different people or households exposed to an advertising campaign, message, or channel over a specific period.

Advertising Appeal

The underlying theme or idea used in an advertising campaign to attract the target audience’s interest and persuade them.