If a Marketing Researcher Is Trying to Determine Whether or Not

question 14

Multiple Choice

If a marketing researcher is trying to determine whether or not individuals living in Boston prefer domestic or imported beer, which technique would MOST likely yield a random sample?

• A) randomly surveying individuals who are drinking beer in Boston bars
• B) randomly surveying individuals who are purchasing beer in Boston liquor stores
• C) mailing surveys to Boston residents over the age of 20 who were randomly selected from voter registration data
• D) mailing surveys to Boston residents over the age of 20 who were randomly selected from birth certificate data

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Definitions:

Olfactory Epithelium

A specialized epithelial tissue inside the nasal cavity that is involved in smell, containing olfactory receptors that detect odorants.

Olfactory Receptors

Specialized nerve cells located in the nasal cavity responsible for detecting odors and converting them into neural signals interpreted by the brain.

Gate Control Theory

A theory suggesting that psychological factors play a role in the perception of pain, proposing that pain signals pass through neural "gates" in the spinal cord that can modulate pain intensity.

Pain Sensations

The feelings or perceptions produced by stimulation of nerve endings, often signaling harm or potential injury.