To Investigate the Effect of Multitasking on Test Scores, Jenny

question 9

Multiple Choice

To investigate the effect of multitasking on test scores, Jenny conducted an appropriately controlled experimental study. Her inferential statistical analysis revealed that participants who multitasked while studying had significantly lower test scores than those who were not multitasking. She says, "Fantastic! I've just proved that multitasking while studying causes lower test scores." In response, her friend Ziva, who is knowledgeable about inferential statistics, is MOST likely to answer _____.

• A) Your results clearly are practically important because there is a significant difference.
• B) With a significant difference, there is no need to replicate the study.
• C) You have not proved anything; inferential statistics involve probability, not certainty.
• D) Both (b) and (c) are most likely responses to Samantha's comment.

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Definitions:

Persuade

The action or process of convincing someone to do or believe something through reasoning or argument.

Target Audience

The specific group of people at whom a particular message, campaign, or product is aimed.

Promotional Campaign

A coordinated series of promotional efforts built around a single theme or strategy, intended to achieve specific marketing goals.

Buying Decisions

The process by which consumers decide what, when, and how to purchase goods or services.