Which of the Following Statements About Persuasion Is Most Accurate

question 4

Multiple Choice

Which of the following statements about persuasion is most accurate?

• A) The ability to persuade is a primary factor in business success, but this ability is not related to personal success.
• B) Most persuasive requests should be written directly to show your confidence.
• C) Because persuasion often requires creativity, applying a writing plan to these messages is not necessary.
• D) Persuasion is necessary when you anticipate resistance or when you must prepare before you can present your ideas effectively.

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Definitions:

Elicited Set

A group of relevant brands or products that a consumer recalls and considers during the decision-making process.

Product Alternatives

Different products or services that serve the same purpose or fulfill the same need for a consumer, offering options in the marketplace.

Segmentation Variables

Criteria used to divide a market into clearly identifiable segments based on needs, behaviors, or demographics.

Purple Cows

A metaphor for products or services that are extraordinarily unique and stand out in a market, coined by marketing expert Seth Godin.