Which of the Following Statements About Persuasion Is Most Accurate

question 4

Multiple Choice

Which of the following statements about persuasion is most accurate?

• A) The ability to persuade is a primary factor in business success, but this ability is not related to personal success.
• B) Most persuasive requests should be written directly to show your confidence.
• C) Because persuasion often requires creativity, applying a writing plan to these messages is not necessary.
• D) Persuasion is necessary when you anticipate resistance or when you must prepare before you can present your ideas effectively.

Understand the importance and types of skills necessary for salesperson success (human, technical, and conceptual skills).

Identify and avoid the "seven deadly sins of business selling."

Recognize the cognitive abilities related to the selling process and the importance of systematic thinking.

Comprehend the steps in the selling process and the techniques for effective selling.

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Definitions:

Expanding Industry

An industry or sector experiencing significant growth in terms of output, sales, or number of participants.

Resource Prices

The costs associated with acquiring raw materials or inputs used in the production of goods and services.

Allocation

The process of assigning resources or goods to various uses or individuals in an economy.

Demand For Product

The desire or need for a product combined with the capacity and willingness to pay for it, which can influence its market price.