When You Expect Price to Be an Obstacle in a Sales

question 18

True/False

When you expect price to be an obstacle in a sales message, you should delay mentioning price until after you have created a desire for the product or service.

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Definitions:

Buying Decision

The process by which a consumer decides whether or not to purchase a product or service, often influenced by factors such as need, desire, and budget.

Basic Steps

Fundamental stages or actions that are involved in a process or procedure.

Limited Decision Making

Decision-making characteristic of a buyer who invests a moderate level of energy in the decision to buy because, although the buyer is not familiar with each brand’s features, advantages, and benefits, the general quality of the good is known to him or her.

Buying

The act of acquiring goods or services in exchange for money.