Good Advice for E-Mail Is to Use the "Top-Of-Screen" Test

question 3

Multiple Choice

Good advice for e-mail is to use the "top-of-screen" test, which means

• A) beginning with a cute graphic or witty quotation to capture your reader's attention.
• B) getting the e-mail address right.
• C) composing offline.
• D) conveying your purpose in the subject line and first paragraph.

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Definitions:

External Costs

Costs that are not borne by the parties involved in an economic transaction but are instead imposed on others or society.

Government Activities

Actions and operations conducted by the government including lawmaking, regulation, and public services.

Externality Rights

The rights pertaining to external effects of transactions, that affect third parties not directly involved in the economic transaction.

Government Imposed Taxes

Charges levied by the government on individuals, goods, services, or transactions to fund public expenditures.