Business Writing Should Be Persuasive

question 4

Multiple Choice

Business writing should be persuasive. In this context, persuasive can best be defined as

• A) presenting ideas clearly and concisely.
• B) concentrating on the receiver's perspective instead of your own.
• C) solving problems and conveying information.
• D) getting your audience to believe and accept your message.

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Definitions:

Advertising

The act of promoting products, services, or brands through various forms of media to attract consumer interest or awareness.

Product Differentiation

The technique of making a product or service stand out from others in the industry to appeal more to a chosen target market.

Barriers To Entry

Factors that prevent new firms from entering and competing in imperfectly competitive industries.

Market Share

The proportion of the total sales or output produced in a market by a single company, often used as an indicator of competitiveness.