You Are Selecting a Channel for Sending Your Message

question 25

Multiple Choice

You are selecting a channel for sending your message. Which of the following is not a factor to consider when making this decision?

• A) The amount and speed of feedback and interactivity required
• B) Cost of the channel
• C) The confidentiality and sensitivity of the message
• D) The primary channel used by your competitors

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Definitions:

Cash Payment

A financial transaction where an exchange of money occurs to settle a debt or purchase goods or services.

Common Stock

Equities representing ownership interests in a corporation, entitling holders to dividends and voting rights.

General Journal

A comprehensive listing of all a company’s financial transactions, recorded in chronological order.

Cash Investment

Placement of funds into a venture or asset with the expectation of generating income or profit.