Marketing Director Kiprova Will Inform the Board of Directors That

question 64

Multiple Choice

Marketing Director Kiprova will inform the board of directors that customers are not responding positive to the company's Paris Hilton ads. Which of the following is the most appropriate announcement?

• A) Our customers are ripping on our Paris Hilton ads, even though we know these ads rock.
• B) Our customers are badmouthing this awesome new marketing campaign; they are obviously just out of it.
• C) I have received criticism of the new Paris Hilton ads from our customers.
• D) It has come to my attention that our customers have denigrated our strategic implementation of Paris Hilton's notoriety in our novel ad campaign.

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Definitions:

Simple Analysis of Variance

A statistical method used to compare the means of two or more groups to see if there is a significant difference between them.

One-way ANOVA

A statistical test that compares the means of three or more independent groups to determine if there is a significant difference among them.

Dependent Variable

In an experiment, it is the variable that is being tested and measured, expected to change as a result of modifications to the independent variable.

Television Viewing

The act of watching content on a television set or through television channels.