When Price May Be an Obstacle in a Sales Letter

question 27

Multiple Choice

When price may be an obstacle in a sales letter, what should you do?

• A) Delay mentioning the price until after you have created desire for the product or service.
• B) Show the price in small units.
• C) Compare your price with those of a competitor.
• D)You should do all of these.

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Definitions:

Merchants

Business people or companies engaged in retail or wholesale trade of goods or services.

Statute of Frauds

A legal principle requiring certain contracts to be in writing and signed by the parties involved, ensuring enforceability.

Unconscionable

Refers to actions or terms in contracts that are so unfair or oppressive to one party that no reasonable or informed person would agree to them.

Contract Provision

A specific clause, term, or condition outlined within a contract that specifies obligations, rights, or restrictions.