If Firestone Failed to Inform Consumers of Design Problems Associated

question 175

Multiple Choice

If Firestone failed to inform consumers of design problems associated with its Wilderness AT tires,it would have been engaging in unethical behavior in regard to which of the following marketing issue areas?

• A) Planning
• B) Distribution
• C) Promotion
• D) Product
• E) Pricing

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Definitions:

Selling Points

The most attractive features of a product or service.

Benefits

Advantages or positive outcomes that result from a particular action, policy, product, or service.

Measured Response

A carefully considered and calculated reaction to a situation, often aiming to avoid excessive or insufficient action.

Purchase Message

Communication designed to influence or inform consumers about buying products or services.