If Firestone Failed to Inform Consumers of Design Problems Associated

question 175

Multiple Choice

If Firestone failed to inform consumers of design problems associated with its Wilderness AT tires,it would have been engaging in unethical behavior in regard to which of the following marketing issue areas?

• A) Planning
• B) Distribution
• C) Promotion
• D) Product
• E) Pricing

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Definitions:

Extrinsic Motivation

Performing an activity because of something that results from it.

Modest

Refers to behavior, manner, or appearance intended to avoid impropriety or indecency.

Describing Himself

The act of an individual articulately conveying aspects of their own character, personality, or abilities.

Networking

The act of interacting with others to exchange information and develop professional or social contacts.