Which of the Following Statements Best Summarizes the Perspective That

question 178

Multiple Choice

Which of the following statements best summarizes the perspective that most marketing managers have on unethical behavior?

• A) Most do not believe that unethical conduct will lead to success and refrain from taking unethical opportunities.
• B) They believe that unethical behavior is useful in the short run but detrimental in the long run.
• C) They feel that codes of conduct will eliminate any unethical behavior from occurring in their organizations.
• D) They believe that unethical behavior will be harmful in the short run but have little impact in the long run.
• E) Most do not see ethical or unethical behavior as a concern to their organization because the opportunities do not exist.

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Definitions:

Troubled

Experiencing difficulty, concern, or distress, often resulting from challenging circumstances or issues.

Management Objectives

The specific goals and targets set by the management of an organization to guide decision-making and strategy.

Cardinal Health

An American multinational health care services company that specializes in the distribution of pharmaceuticals and medical products.

Performance Objectives

Specific goals set by a company or an individual to be achieved within a set timeframe to measure success.