The Decision of Macy's to Use Even Prices Such as $60

question 65

Multiple Choice

The decision of Macy's to use even prices such as $60 for a Ralph Lauren Polo shirt is an application of odd-even pricing,and even prices are often used to

• A) give a product an upscale or exclusive image.
• B) show customers products are priced based on tradition.
• C) coordinate efforts with a promotional campaign.
• D) indicate prices have been cut to the last penny.
• E) facilitate comparison to competitors' prices.

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Definitions:

Contractual Agreement

A legally binding contract specifying agreements between parties that outlines the terms and conditions of their arrangement.

Registration Fee

A mandatory charge for enrolling or signing up for services, events, or programs, often required upfront.

Brand Identity

The collection of all elements that a company creates to portray the right image to its consumer.

Brand Emotion

The specific feelings and emotional responses that a brand aims to evoke in its target audience through its marketing efforts, branding, and products.