Use the Following to Answer the Questions

question 87

Multiple Choice

Use the following to answer the questions.
Suppose that Ray-Ban is considering a new line of sunglasses that would be sold in major department stores.The new line would be positioned as a more distinctive brand than the typical glasses sold through department stores,and would be priced higher than other brands in the store,but a lower price line than the current Ray-Ban lines that are sold through more selective stores.In determining the price for this sunglass line,Ray-Ban wants to gather information about all brands sold in department stores and about customers' perceptions of those brands.
-Refer to Scenario 20.1.Ray-Ban's plan of gathering information about the other brands sold in department stores,including their prices,would most likely be used in a ____ basis for pricing.

• A) Cost
• B) Competition
• C) Demand
• D) Customer
• E) Market

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Definitions:

Arranged Marriage

A marital union where the spouses are chosen by individuals other than the couple themselves, particularly by family members such as the parents.

Monogamy

A form of relationship in which an individual has only one partner during their lifetime or at any one time, a practice strongly adhered to in many cultures and societies.

Common-Law Couple

A couple living together in a relationship similar to marriage, without legally being married, recognized in some jurisdictions for certain legal purposes.

Married Couple

Two individuals joined in a legally or socially recognized marriage.