If Wrigley Set Its Pricing Objective as Attaining 38 Percent

question 32

Multiple Choice

If Wrigley set its pricing objective as attaining 38 percent of the chewing gum market, what else would be needed to make this a true pricing objective?

• A)Statement of demand elasticities
• B)Identification of cost structure
• C)Breakeven analysis
• D)Identification of a time period for accomplishment
• E)Establishment of a subsequent pricing policy

---

Definitions:

Association Areas

Regions of the brain that integrate information from different sensory inputs and are involved in complex cognitive processes.

Sensory

Relating to or involving the senses (sight, hearing, taste, touch, and smell).

Motor

Relates to the physiological movement or the mechanism driving a system or part of the body, especially those relating to muscles.

Limbic System

A complex system of nerves and networks in the brain, controlling basic emotions and drives.