A Marketer Is Most Likely to Set Prices According to a Cash-Flow

question 123

Multiple Choice

A marketer is most likely to set prices according to a cash-flow objective when a

• A) trial-and-error approach to the market is acceptable.
• B) certain market share must be maintained.
• C) quick return on investment is desired.
• D) higher price is acceptable to the firm.
• E) product is expected to have a long life cycle.

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Definitions:

Organizational Politics

Organizational politics is the management of influence to obtain ends not sanctioned by the organization or to obtain sanctioned ends through nonsanctioned means and the art of creative compromise among competing interests.

Self-serving

Behaviors or attitudes focused on one's own advantage, often at the expense of others or ethical principles.

Social Capital

A capacity to get things done due to relationships with other people.

Intellectual Assets

Intellectual assets are valuable intangible resources of an organization, such as patents, trademarks, and employee expertise.