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Use the following to answer the questions.
The BASF Chemical Company in Germany has developed a new rubberized coating.The product has an application for cell phones and other hand-held electronic devices that gives them protection from falls and scratches.BASF plans to market the product directly to businesses that manufacture the casings for these types of products.BASF currently uses a system of salespeople headquartered in Germany,while its primary business customers are in China.
-Refer to Scenario 19.2.If BASF were to price its product in barrels from the factory,before it is loaded on the carrier,this would be an example of ____ pricing.
Empowering Employees
The process of giving workers more autonomy, authority, and control over their work to increase engagement and productivity.
TQM
Total Quality Management, a systematic approach focused on continuous improvement of processes, products, and services to achieve a higher level of customer satisfaction.
TQM Advocates
Proponents of Total Quality Management, a management approach focused on continuous improvement and customer satisfaction across all organizational processes.
Concept Of Teams
The idea that a group of individuals with different skills and expertise work together towards a common goal.
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