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Why is the marginal revenue of a product important to the marketer?
APA Ethics Code
A set of guidelines developed by the American Psychological Association to ensure ethical conduct in psychological research and practice.
Integrity
The quality of being honest and having strong moral principles; moral uprightness.
Beneficence
A principle in ethics that refers to the act of doing good or providing benefits to others.
Confidentiality
The ethical and often legal duty to protect personal information from unauthorized disclosure.
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