Suppose Tommy Hilfiger Is Introducing a New Line of Men's

question 145

Multiple Choice

Suppose Tommy Hilfiger is introducing a new line of men's ties. The designer believes that the target market for these ties comprises men who are very status-conscious. In keeping with this assessment, department stores selling the ties should

• A) charge a price based on their cost.
• B) charge prices consistent with their existing ties.
• C) discount the ties.
• D) negotiate the price with individual tie shoppers.
• E) use price symbolically.

---

Definitions:

Tobacco Crops

Plants cultivated for their leaves, which are dried and processed primarily for smoking in cigarettes, cigars, and pipes or for chewing.

Nicotine

A toxic, addictive substance found in tobacco plants that stimulates the release of dopamine in the brain, contributing to its addictive properties.

Depressant

A substance that reduces the functioning of the nervous system, often used to decrease anxiety and induce sleep.

Stimulant

A substance that raises levels of physiological or nervous activity in the body, often used to increase alertness or physical performance.