When a Customer Is Considering the Purchase of a Product

question 87

Multiple Choice

When a customer is considering the purchase of a product in a less-familiar product category, that individual is likely to rely more heavily on

• A) internal reference prices.
• B) symbol prices.
• C) high value products.
• D) discounted reference prices.
• E) external reference prices.

---

Definitions:

Negative Stressor

Any external or internal factor that causes stress, potentially leading to negative health impacts.

Type A

A personality type characterized by competitiveness, urgency, aggression, and an intense drive for achievement.

Cardiovascular Problems

Health conditions related to the heart and blood vessels, including heart disease, hypertension, and stroke.

Anxiety

A feeling of worry, nervousness, or unease, often about an imminent event or something with an uncertain outcome.