Use the Following to Answer the Questions

question 156

Multiple Choice

Use the following to answer the questions.
The BASF Chemical Company in Germany has developed a new rubberized coating.The product has an application for cell phones and other hand-held electronic devices that gives them protection from falls and scratches.BASF plans to market the product directly to businesses that manufacture the casings for these types of products.BASF currently uses a system of salespeople headquartered in Germany,while its primary business customers are in China.
-Refer to Scenario 19.2.If BASF were to employ pricing that includes the price at the factory plus freight charges from a chosen point nearest the buyer,this would be an example of ____ pricing.

• A) factory plus
• B) dispersion
• C) base-point
• D) freight absorption
• E) uniform geographic

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Definitions:

Physically Touched

In a marketing context, refers to the consumer's physical interaction or experience with a product.

Market Segmentation

The practice of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing mixes.

Appraisals

The process of assessing the value, performance, or quality of an item or employee.

Exchange

The act of giving one thing and receiving another, especially of the same type or value, in return.