A Major Disadvantage of Personal Selling Is That It

question 21

Multiple Choice

A major disadvantage of personal selling is that it

• A) is not remembered as well by consumers as advertising messages are.
• B) cannot easily adjust the message to satisfy a customer's information needs.
• C) is very expensive per contact.
• D) does not provide immediate feedback.
• E) is not compatible with other promotional activities.

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Definitions:

Book Value

The net value of a company's assets minus its liabilities, as recorded on the balance sheet, often used to assess a company's worth.

Post-audits

Evaluations conducted after a project or investment has been completed to assess its success and learn from its outcomes.

Capital Budgeting Decision

The process of evaluating and selecting long-term investments that are in line with the firm's goal of value maximization.

Internal Rate of Return

A financial metric used to evaluate the profitability of potential investments, calculated as the discount rate that makes the net present value of all cash flows equal to zero.