A Major Disadvantage of Personal Selling Is That It

question 21

Multiple Choice

A major disadvantage of personal selling is that it

• A) is not remembered as well by consumers as advertising messages are.
• B) cannot easily adjust the message to satisfy a customer's information needs.
• C) is very expensive per contact.
• D) does not provide immediate feedback.
• E) is not compatible with other promotional activities.

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Definitions:

Home Mortgage

A loan given by a bank or lender to help finance the purchase of a home, secured by the property itself.

Periodic Adjustment

The regular alteration or correction of something, such as a financial rate, policy, or procedural framework, to ensure effectiveness or to respond to a changing environment.

Cost Of Living

The amount of money needed to sustain a certain level of living, including basic expenses such as housing, food, taxes, and healthcare.

Social Security

A government program that provides financial assistance to people with inadequate or no income, especially the elderly and disabled.