After Compiling a List of Potential Customers, a Salesperson Must

question 203

Multiple Choice

After compiling a list of potential customers, a salesperson must

• A) evaluate whether each prospect is able, willing, and authorized to buy the product.
• B) determine whether or not each prospect is really in his target market.
• C) find and analyze information about each prospect's specific needs and current brand choices.
• D) develop a presentation for each of the potential customers on his list.
• E) contact each of the prospects to get an initial feel for how likely they are to purchase his products.