Creating a Favorable Impression and Developing Rapport with Prospective Customers

question 171

Multiple Choice

Creating a favorable impression and developing rapport with prospective customers is a critical part of the ____ step of personal selling.

• A)following up
• B)making the presentation
• C)approach
• D)prospecting
• E)preapproach

---

Definitions:

Discovery of Gold

The finding of gold deposits, often leading to gold rushes and mass migrations of people seeking wealth, significantly impacting local economies and societies.

Transcontinental Railroad

A continuous network of railway trackage that crosses a continental land mass with terminals at different oceans or continental borders.

Mexican War

A conflict between the United States and Mexico from 1846 to 1848, resulting in the U.S. acquisition of territories that include present-day California, Arizona, and New Mexico.