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Sales force objectives are generally established for
Internal Rewards
Psychological benefits, such as satisfaction or joy, that individuals receive from performing well or achieving a personal goal, independent of external recognition.
External Rewards
Incentives or benefits provided by an external source, such as money or praise, to motivate behavior.
John Rawls
A philosopher known for his work in political philosophy and his theory of justice as fairness, outlining principles of justice to structure society.
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