Which of the Following Is Not a Reason Why the Proportion

question 67

Multiple Choice

Which of the following is not a reason why the proportion of promotional dollars spent on sales promotion has increased in recent years?

• A)Retailers have become more powerful relative to manufacturers and are demanding more trade sales promotion efforts.
• B)Because of an increased focus on value, consumers are more responsive to promotional offers.
• C)The greater emphasis on improving long-term performance has resulted in an increased use of sales promotion methods.
• D)Sales promotions aimed at convincing customers to change brands are more effective because of declines in brand loyalty in general.
• E)All of these are reasons for the increasing proportion of promotional dollars being spent on sales promotion efforts.

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Definitions:

Incubation

The period between exposure to an infection and the appearance of the first symptoms.

Prodromal

Pertaining to the early symptoms and signs that precede the full manifestation of a disease or condition.

Decline Stage

Decline Stage denotes a phase in the lifecycle of a product, business, or condition where there is a progressive decrease in prominence or intensity.

Secondary Defense

Refers to the body's adaptive immune response, deploying specialized cells and mechanisms to fight specific pathogens after initial exposure.