A Dealer Loader Is

question 109

Multiple Choice

A dealer loader is

• A) additional compensation to salespeople from the manufacturer to promote a line of goods.
• B) an agreement in which a producer offers free merchandise to a retailer.
• C) an advertisement that promotes a product and identifies retailers who sell the product.
• D) a gift to a retailer who purchases a specified quantity of merchandise.
• E) a temporary price reduction to resellers for purchasing a certain quantity of merchandise.

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Definitions:

Increase Compensation

The act of raising the salary or overall remuneration package of employees to meet market standards, reward performance, or address inflation.

Expectancy Theory

This is a motivational theory in psychology that proposes an individual's behavior is determined by their anticipated outcomes or rewards.

Instrumentality

The belief that a particular action will lead to a particular outcome, emphasizing the means-end relationship in motivation theories.

Valence

The perceived value or desirability of a reward or outcome, influencing motivation and goal-directed behavior.