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question 188

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Use the following to answer the questions.
Jafrum,Inc.is a wholesale supplier of motorcycle accessories,clothing,and tools to various motorcycle retail stores around the country.Jafrum does not manufacture these items,but sells them to other retailers and also sells its merchandise through its website.Sean Thompson is one of the salespeople for Jafrum,and is responsible for obtaining new customers,increasing sales to current customers,and visiting the retail stores throughout the country.Recently,he has been given the sales objective from Jafrum's management to increase sales dollars by 15% in the coming year by adding new customers.Sean's current compensation is based on a $1,000 per month draw,plus 5% of all sales over $100,000.His salary last year totaled $42,000.Management has given Sean the choice of going to a compensation plan where he will earn 15% of all sales,but no draw.
-Refer to Scenario 18.1.Sean has narrowed his list and is preparing a packet of information about Jafrum and its products to send to the prospects.He also includes a letter of introduction and says he will contact them within the next two weeks to set up a sales visit.In this scenario,Sean is all of the following except

Identify the historical evolution and primary focus areas of public relations.
Describe corporate social responsibility (CSR) and its importance to business strategy.
Understand the influence of sustainability and CSR on company reputation and stakeholder relationships.
Distinguish PR from advertising in terms of media relations, costs, and audience engagement.

Definitions:

Silver

A precious metal used for investment, industrial applications, and jewelry, known for its conductivity and antibacterial properties.

Reserve Requirement Ratio

The fraction of deposits that banks must hold in reserve and not loan out, as mandated by central banking authorities.

Central Bank

An institution designed to oversee the banking system, regulate the quantity of money in the economy, and provide various financial services to the government.

Treasury Bonds

Long-term government debt securities with a fixed interest rate, considered low-risk investments.

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