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The most effective method of determining platform issues is to use a survey of
Price Elasticity
The measure of how much the quantity demanded of a good responds to a change in the price of that good, often used to understand the sensitivity of consumers to price changes.
Income Elasticity
Income elasticity measures how the demand for a good or service changes in response to changes in consumer income.
Marginal Utility
The extra pleasure or benefit gained by a consumer from consuming an additional unit of a product or service.
Utility Function
A mathematical representation of how consumers rank different bundles or combinations of goods according to their level of satisfaction.
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