The University of Iowa Runs a Series of Ads Throughout

question 76

Multiple Choice

The University of Iowa runs a series of ads throughout the Midwest on how friendly and helpful its faculty, staff, and students are as well as how outstanding its academic programs are. This type of promotion would best be characterized as

• A) public relations.
• B) product advertising.
• C) advocacy advertising.
• D) institutional advertising.
• E) comparative advertising.

---

Definitions:

Wage Subsidy

A financial incentive provided by the government to businesses to encourage the hiring of more employees or to reduce unemployment.

Earned Income Tax Credit

A tax credit that can be refunded, designed for individuals and families of low to moderate income, especially those with children, to help lessen poverty and promote employment.

Bribery

The act of offering, giving, receiving, or soliciting something of value as a means of influencing the actions of an individual in a position of power or authority.

Equilibrium Price

The price at which the quantity of a good or service supplied equals the quantity demanded, leading to market stability.