Advertising That Lets Consumers Know That an Established Brand Still

question 97

Multiple Choice

Advertising that lets consumers know that an established brand still offers certain uses,characteristics,and advantages is ____ advertising.

• A) repetitive
• B) reminder
• C) pioneer
• D) competitive
• E) reinforcement

---

Definitions:

Principle Amount

The original sum of money borrowed in a loan or the initial amount of investment before interest or profit.

Equity

The value of an ownership interest in property, including shareholders' equity in a corporation, representing the residual value to shareholders after debts and liabilities have been settled.

Private Placement

The sale of securities to a relatively small number of select investors as a way of raising capital.

Angels

Affluent individuals who provide capital for business start-ups, often in exchange for convertible debt or ownership equity.