Why Should a Benchmark Statement Be Included in Advertising Objectives

question 123

Multiple Choice

Why should a benchmark statement be included in advertising objectives?

• A) Shareholders want to see where a company is in relation to competition.
• B) It is useful in determining whether retailers have increased their sales over the year.
• C) It gives an indication of how the advertising message is best presented.
• D) Without a reference point, it is difficult to determine to what degree objectives have been accomplished.
• E) Objectives become more easily attainable when such a statement is included.

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Definitions:

Test Statistic

A statistic whose value helps determine whether a null hypothesis should be rejected.

Parameter

A numerical characteristic of a population, such as a population mean m, a population standard deviation s, a population proportion p, and so on.

Adjusted Multiple Coefficient

A measure in statistics used to determine the goodness of fit of a model, adjusted for the number of predictors in the model.

SSE

Sum of Squared Errors, a measure used in statistical data analysis to represent the discrepancy between the data and an estimation model.