The Percentage of Consumers in the Target Audience Actually Exposed

question 109

Multiple Choice

The percentage of consumers in the target audience actually exposed to a particular advertisement in a stated period of time is the definition of

• A) frequency.
• B) exposure.
• C) reach.
• D) targeting.
• E) push.

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Definitions:

Teen Birthrate

Teen birthrate refers to the number of live births per 1,000 females within the age group of 15-19 years in a given population.

Ethnic Group

A community or population made up of people who share a common cultural background, ancestry, history, language, or social experiences.

U.S. Population

The total number of people living in the United States, encompassing various ethnicities, cultures, and socio-economic groups.

Adolescents

Young people in the transitional stage of physical and psychological development that generally occurs during the period from puberty to legal adulthood.