The Verbal Portion of an Advertisement, Including Headlines, Body, and Signature

question 190

Multiple Choice

The verbal portion of an advertisement, including headlines, body, and signature, is called the

• A) artwork.
• B) copy.
• C) storyboard.
• D) layout.
• E) script.

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Definitions:

Echocardiogram

A non-invasive ultrasound test that uses sound waves to create images of the heart, helping diagnose and monitor heart disease.

Mild Sedative

A medication or drug that helps to calm or induce mild sleepiness without causing unconsciousness.

Tetralogy of Fallot

A congenital heart defect consisting of four related heart abnormalities that affect blood flow through the heart.

Cyanotic

Having a bluish discoloration of the skin and mucous membranes due to insufficient oxygen in the blood.