An Ad's ____ Is Designed to Attract Readers' Attention and Develop

question 16

Multiple Choice

An ad's ____ is designed to attract readers' attention and develop interest so that they will read the entire advertisement.

• A) signature
• B) layout
• C) headline
• D) artwork
• E) subheadline

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Definitions:

Echoic Memory

A component of sensory memory that retains audio information, allowing sounds to be remembered for short periods after the original sound is produced.

Sensory Memory

The shortest-term element of memory, acting as a buffer for stimuli received through the senses, and is capable of holding a vast amount of information, but only for a very short period.

Implicit Memory

The type of memory that allows people to perform tasks without conscious awareness of the learning processes that led to them.

Explicit Memory

Explicit memory is a type of long-term memory that involves conscious recollection of factual information, previous experiences, and concepts.