In Many Instances the Most Appropriate Way for a Firm

question 81

Multiple Choice

In many instances the most appropriate way for a firm to cope with an event that leads to negative public relations is to

• A) discourage news coverage of the event.
• B) deny that the event occurred.
• C) facilitate news coverage of the event.
• D) hire a public relations firm.
• E) refrain from publicity that reports the event.

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Definitions:

Formal Support Systems

Structured sources of assistance such as services provided by government agencies, NGOs, or social services organizations.

Assessment

The process of evaluating or analyzing information to make judgments, diagnose issues, or inform decisions.

Acceptability

The degree to which a concept, process, or proposal is agreeable or satisfactory to a group of people.

Impact Goals

Objectives focused on achieving significant and measurable effects or outcomes in a specific area.