Use the Following to Answer the Questions

question 34

Multiple Choice

Use the following to answer the questions.
The Toyota Corporation is developing its promotional plan for the coming year and is considering several types of advertising to communicate its messages.Toyota will likely advertise its new vehicle,the Venza,on TV and in major national magazines.It is possible that the ads could focus on the features of the Venza and its most likely competitor,the Ford Edge.Other forms of advertising that can be considered are ads that feature all of the Toyota brands in a single ad,while mentioning only the Toyota brand and its company's strengths.Finally,Toyota will probably continue to advertise updates of its cash cow brands,the Camry and the hybrid versions of its SUVs.
-Refer to Scenario 17.1.If the ads include both the Venza and the Ford Edge,they would be examples of

• A) institutional advertising.
• B) public relations.
• C) product advertising.
• D) comparative advertising.
• E) competitive advertising.

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Definitions:

Brainstorming Sessions

Group activities aimed at generating creative ideas or solutions to problems through spontaneous and unrestrained discussion.

Group

A number of individuals or items that are located, gathered, or classed together.

Color

A property of light as seen by people, typically characterized by hue, saturation, and brightness.

Business Presentations

Formal presentations aimed at sharing information, pitching ideas, or communicating strategies within a professional or business context.