Compared to Advertising, What Are the Major Advantages and Limitations

question 196

Essay

Compared to advertising, what are the major advantages and limitations of personal selling?

---

Definitions:

Marketing Input Data

Information collected from various sources that is used to guide marketing strategies, decisions, and activities.

Advertising Expenses

The costs incurred by a business to promote its products or services through various forms of media, including online, print, and broadcast advertising.

Call Reports

Documentation created by salespeople detailing the outcomes of meetings or calls with potential or existing customers.

Secondary Data

Information that was collected by someone else, previously used or published, and utilized for a different purpose or research.